Our well-trained teams are conversant with the latest technology in ensuring that we are able to meet all our client needs. Thus, we employ quantitative approach in data collection based on suitability, timeliness and study objectives. We do this through:

  • Face to face questionnaire Interviews
  • CATI
  • CAWI
  • self-completion interviews
  • Skype interviews
  • Street Intercepts
  • Exit Interviews


Here, a number of methods are applied, including but not limited to:

  • Focus Group Discussions
  • Mini-groups and triads
  • Key Informant Interviews
  • Journey Mapping and Ethnography studies


We guarantee our clients 100% quality assurance on all the projects that we undertake. To us, quality is key and we rightly believe that this is part of our competitive advantage as we have an independent quality assurance department that ensures that this is adhered to. We believe that quality assurance starts with survey design and development, and we thus take it upon ourselves to ensure that we help our clients create a workable tool that can easily be interpreted for data collection purposes. With our experienced and well trained field teams, we ensure that all are up to par as far as understanding is concerned and the process remains seamless to provide quality, reliable and verifiable data

The importance of tapping into rich insights that will advise and drive your strategic plan to achieve your ROI cannot be understated...

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