The importance of tapping into rich insights that will advise and drive your strategic plan to achieve your ROI cannot be understated. And thus with our seasoned market researchers who have traversed the continent pinning together market intelligence concepts for notable firms, you can never go wrong. From Market entry to usage and awareness, we ensure that you can be able to track your brand health and strategically position yourself for the ever dynamic business world.
We understand that it is a process to reshape the way a community of people think and perceive socially complex topics. And while there are many social scientists whose work has been an anchor on which social advocacy and policy is pegged, it always is rewarding working with a team that is sold to ensuring that profound attitude change is realized. Our team is comprised of experts who have extensive experience with a bank of knowledge in social research, thus developing workable messaging for your campaign.
We have an in-house as well as a field team of moderators that is key in conducting qualitative research. We pride ourselves as having the best people in the region, experienced in carrying out bilingual Focus Group Discussions, Online moderation, UX surveys and product tests, triads and vox-pops. They are also certified by leading international research firms that we constantly collaborate with.
Our event evaluation ‘brigade’ is not only a great mix of talented, savvy and creative individuals, but also comprises of the most innovative youths, with a keen eye for detail. We will help you get your ROI on any event, be it a product pre-launch, post-launch, marketing campaign or activation. This will help you not just realize the objectives of the event, but as well bring you up to speed with trends in your area of business, correct deviations from plans and measure the general performance before, during and after your event.